One Show奖是由美国One Club于1975年创立和主办的广告创意大奖，评委都是在国际享有盛誉的精英创意总监。从当初纽约最佳广告奖到如今“广告界的奥斯卡”，获得one show金铅笔已成为全球广告创意人职业生涯的终极追求，而获奖作品更是全世界灵感的源泉。其名字“One”意指“好创意是美术和文案互为作用合二为一的结果”，但One Club同时也向广告界宣称，创意是一个作品赢取One Show金铅笔的主要标准。One Show奖项设置分为３个类别：The One Show（平面、电台和电视广告奖）、One Show Design（设计奖）及One Show Interactive（互动广告奖）。
下面我们将分辑展出今年的获奖作品。
1 Gold Award
Logo/Trademark Design - Single Only
Grocers Corporate Identity
Client
Oliver, Patrick & Glenn Grocers Pte Ltd
Agency
Leo Burnett / #03-01 Far East Square
Creative Director
Chris Chiu, Alex Lim Thye Aun
Designer
Alex Lim Thye Aun, Ngai Arh Chun
Illustrator
Joel Ng
Photographer
Anuchai, Remix Studios
Writer
Alex Lim Thye Aun, Adrian Yeap
08002D
2 Bronze Award
Corporate Identity - Single
Aioi Dental Clinic No.2
Client
Aioi Dental Clinic
Agency
Penguin Graphics / Hiroshima
Art Director
Kazuto Nakamura
Creative Director
Kazuto Nakamura
Designer
Kazuto Nakamura
Illustrator
Miyuki Kurata
Writer
Tomiko Nakamura
08004D
3 Silver Award
Logo/Trademark Design - Single Only
Cafeteria
Client
BBDO Studio
Agency
BBDO Atlanta / Atlanta
Creative Director
Paul Huggett, Marcus Kemp
Designer
Paul Huggett
08003D
4 Silver Award
Corporate Identity - Campaign
Affixen
Client
Affixen
Agency
Kinetic Singapore / Singapore
Art Director
Leng Soh / Pann Lim / Roy Poh
Creative Director
Pann Lim / Roy Poh
Designer
Leng Soh
Illustrator
Leng Soh
Photographer
Jimmy Fok Calibre
08005D
5 Bronze Award
Corporate Identity - Campaign
Grocers Corporate Identity
Client
Oliver, Patrick & Glenn Grocers Pte Ltd
Agency
Leo Burnett / #03-01 Far East Square
Creative Director
Chris Chiu, Alex Lim Thye Aun
Designer
Alex Lim Thye Aun, Ngai Arh Hun
Illustrator
Joel Ng
Photographer
Anuchai, Remix Studios
Writer
Alex Lim Thye Aun, Adrian Yeap
08006D
6 Gold Award
Single
Aqualtis washopper
Client
Indesit Company
Agency
Leo Burnett Co S.r.l. / Milan
Art Director
Alessandro Padalino, Antonio Cortesi
Creative Director
Enrico Dorizza, Sergio Rodriguez
Writer
Francesco Simonetti, Davide Rossi
08007D 
7 Silver Award
Single
iPhone
Client
Apple
Agency
Apple / Cupertino
Creative Director
Apple Graphic Design, Apple Industrial Design Apple Packaging Engineering
08008D 
8 Bronze Award
Single
iPhone Bluetooth Headset
Client
Apple
Agency
Apple / Cupertino
Creative Director
Apple Graphic Design, Apple Industrial Design Apple Packaging Engineering
08009D
9 Bronze Award
Single
Absolut Disco
Client
V&S Absolut Spirits, Sweden
Agency
Family Business / Stockholm
Art Director
Fredrik Lindquist
Creative Director
Marten Knutsson
Designer
Magnus Petermann
Illustrator
Gabriella Agner
Writer
Kalle Wahlstrom
10 Gold Award
Campaign
Daub & Bauble
Client
Goodwell & Company
Agency
Wink / Minneapolis
Creative Director
Scott Thares, Richard Boynton
Designer
Richard Boynton
Illustrator
Richard Boynton
08011D 
11 Silver Award
Campaign
Trouble Maker
Client
Wptt Contraceptive
Agency
Hantang Communications Group / Shanghai
Art Director
Eden Cheng, Jing Wang
Creative Director
Wayne Huang
Designer
Joy Huang, Nunu Wang, Wayne Huang
Writer
Eric Shang, Jie Tao
08012D 
12 Gold Award
Posters - Single
The Birds
Client
Amway India
Agency
Rediffusion DYR / Gurgaon
Art Director
Daniel Upputuru
Creative Director
Daniel Upputuru, Abhinav Pratiman, Sagar Mahabaleshwarkar, Ramanuj Shastry
Designer
Daniel Upputuru
Illustrator
Daniel Upputuru
Writer
Abhinav Pratiman
08013D
13 Silver Award
Posters - Single
Falling Crackers
Client
Ritz
Agency
Euro RSCG Worldwide / New York
Art Director
David Wasserman, Ed Chiquitucto, Patrick Bolecek
Creative Director
Michael Lee, Israel Garber, Hal Wolverton
Designer
David Mashburn
Writer
Will Meeks
08014D
